About Us - Optialign Solutions

About Optialign Solutions

Helping Wholesale Businesses Scale Smarter

Optialign Solutions was founded by an experienced Operations Director with over 20 years of hands-on expertise in wholesale operations and business strategy. As a result of scaling a one-person business into one of the largest wholesalers in its sector and supplying over 10,000 businesses, he’s lived the challenges first hand.

Optialign Solutions was created to help wholesale businesses not just survive—but thrive in one of the most competitive sectors. We know exactly where wholesalers struggle and, more importantly, how to fix it.

The Problems Wholesalers Face

We know your pain points.

Squeezed margins – Competitors undercutting you to steal market share.
Supplier pressure – Forced promotions that eat into your cash margin (“If you don’t run it, competitor X will!”).
Customer churn – Buyers jumping between suppliers at the drop of a hat.
Operational inefficiencies – A high wage bill caused by inefficient processes.
Lack of direction – A team without the motivation to drive real growth.
Constant market shifts – Trends change fast, and staying ahead is a battle.
Product life cycles – If you don’t have the next winning line, you fall behind.
Over-reliance on key customers – A handful of customers controlling too much of your revenue.
Brand dependency – One brand dominates your sales, and now they call the shots.
Customer retention & acquisition struggles – Holding onto customers and finding new ones isn’t getting any easier.

And the list goes on…

Let’s be honest.

Being a wholesaler is tough. But that’s what makes it fun.
The constant challenge. The thrill of outmanoeuvring the competition. The wins you get when you play the game right.

Embrace the challenge. Own the market.

What We Help With.

We focus on the key areas that drive success in wholesale:

Strategy & Business Planning – Set clear goals and scale smarter.

IT & Cyber Security – Streamline operations with secure, stable and scalable systems.

Operational Excellence – Reduce costs, boost efficiency, improve margins.

Workforce Operations & Performance – Build a driven, accountable, high-performing team.

Brand & Marketing Strategy – Attract customers, increase sales, outshine competitors.

Data Engineering & Analytics – Turn data into smarter business decisions.

We’re the missing piece between strategy and execution for wholesale businesses.

How We Help.

Firstly, let’s say what we’re not. We’re not the type of consultants who charge a fortune for a one-off project, disrupt your team, and vanish before anything’s actually improved.

We’re a 100% remote consultancy built specifically for wholesale businesses—offering practical, affordable, and ongoing support that fits around your business, not the other way around.

What You Get

Click each item below to see what’s included.

1-on-1 Email Consultations

Each consultation opens a private support ticket where we go back-and-forth on one topic until you get the clarity and solution you need—no word limits, no rush.

Resources

Pre-built documents designed to save you time. Ready to use or easy to customise. Includes forms, checklists, logs and templates across HR, Health & Safety, and Operations. Included in all plans.

Playbooks

Step-by-step guides to help you optimise and grow your business. Each one breaks down a key activity into clear actions you can follow. Included in all plans.

Courses

Bite-sized training (around 1hr) designed for busy wholesale leaders. Topics include brand identity, operational efficiency, and planning. Included in all plans.

Team Access

Need others in your business to access the content too?
– Growth members can invite up to 3 team members.
– Executive members can invite up to 8 team members.

Each team member gets their own login and full access to all courses, resources, playbooks—and 1-on-1 email consultations. Ideal for managers, team leads, or anyone you think would enjoy developing their skills, getting a second opinion, or generating new ideas with someone who understands wholesale.

Optialign+ Monthly Snapshot

A smart monthly update on your brand and competitors—delivered straight to your inbox. Includes marketing insights, competitor moves, website observations, and suggested next steps. No input needed—just read and act. Included in Growth & Executive plans.

Proactive Insight Nudges

We don’t just wait for questions. When we spot something we think you could improve or capitalise on, we’ll drop a short suggestion or prompt to keep you moving in the right direction. Included in Growth & Executive plans.

Ongoing Strategic Focus

One priority at a time—each month we help guide and support the most valuable area of your business. From reviews and tweaks to short write-ups or advisory input, we keep it moving. Executive plan only.

Direct Access WhatsApp Chat

Quick questions or spontaneous ideas? Just message us. It’s direct, fast, and keeps momentum moving. Executive plan only.

Implementation Support

We help you write, plan, or structure whatever’s needed—internal comms, strategic goals, team alignment docs, content outlines and more. Available on Executive plan.

And the cost of all of this?

Starting at just £79 a month, it’s a small investment compared to everyday business expenses—yet the impact on your growth could be significant.