Quick ThoughtsBite-sized insights that spark big ideas, drive change, and challenge the way you think about your wholesale business.
Small Sparks, Big Impact
Sometimes, a single idea is all it takes to unlock a breakthrough. Quick Thoughts are bite-sized insights designed to challenge conventional thinking, spark new ideas, and help you refine your approach—without taking up too much of your time.
Quick Thoughts Help You:
✅ Think differently
✅ Make small but powerful shifts
✅ Get inspired on the go
Popular Quick Thoughts:
What You Allow, You Endorse
When someone shows up late and nothing’s said, the rest of the team notices. When poor work is overlooked, others question why they bother going the extra mile.
What Is Operational Excellence?
Operational Excellence isn’t just about being efficient—it’s about being strategically efficient.
The Multi-Buy Margin Killer: Don’t Let Your Supplier Do This
Suppliers love to push multi-buy promotions—“Buy 3, Get 1 FREE!”—as a way to boost sales. But who’s really winning here?
Why Hiring For Culture Fit Can Be a Mistake.
Hiring for culture fit sounds like a great idea—until it turns into an excuse to build an echo chamber. Too many businesses fall into the trap of looking for people who “fit in” rather than those who bring something new to the table.
- All
- Brand & Marketing Strategy
- Data Engineering & Analytics
- IT & Cybersecurity
- Operational Excellence
- Strategy & Business Planning
- Workforce Operations & Performance
How to Spy on Competitor Sales Volumes
Want to know how well your competitors are really doing? Here’s a little trick…
Every Plan Needs a ‘Do Not Do’ List
A strong strategy isn’t just a list of projects—it’s a filter. It helps you say yes to the right things and no to everything that’s a distraction. That’s why every business plan should include a ‘Do Not Do’ List.
Use Heatmaps to Fix Broken Processes
One of the most underrated tools in wholesale analytics is the heatmap. Whether it’s tracking picker movement, order issues, or customer support queries, heatmaps help you visualise where things are going wrong.
What Power BI Can’t Do (And What It Can)
Too many wholesale businesses get excited about dashboards, only to hit a wall when they realise Power BI can’t create data that doesn’t exist.
Tidy Process, Tidy Profit
In wholesale, most businesses aren’t losing money on one big mistake—they’re leaking it slowly, day after day, through untidy, inconsistent processes.
Why You Need a Weekly ‘Failure Review’
Most wholesale businesses review what went well each week. But the best ones also review what went wrong—and more importantly, why.
A Clean Warehouse Is a Fast Warehouse
Want to improve your warehouse speed without investing in new tech, systems, or racking? Start by tidying up.
Document It Once. Save 100 Hours Later.
You’ve shown someone how to do that task five times already. Different people, same instructions. Sound familiar?
Reduce Those Monday Deliveries—Here’s Why
You’ve got a backlog of orders from the weekend. Pickers and packers are flat out. Customer service is chasing their tails. And yet, delivery lorries are pulling up with hundreds of SKUs ready to be checked in and put away.
Win Tomorrow by Planning Tonight
Most people wait until the morning to decide what they’re doing that day. That’s a mistake—especially in wholesale, where the first hour can make or break your team’s momentum.
What You Allow, You Endorse
When someone shows up late and nothing’s said, the rest of the team notices. When poor work is overlooked, others question why they bother going the extra mile.
Coach for Growth, Not Just Correction
Too many managers only give feedback when something goes wrong. They correct mistakes, flag issues, and try to “fix” poor performance—but rarely stop to coach when things are going well.
Why Fridays Are Wasted Without Focus
Let’s be honest—Fridays can be a productivity black hole in wholesale. The pressure of the week is winding down. Energy dips. Motivation fades.
Stop Avoiding the Tough Conversations
An employee’s performance has dropped. A teammate is creating tension. Someone’s attitude is affecting the rest of the team. But instead of addressing it head-on, many managers delay.
The Hidden Cost of Workplace Favouritism
Workplace favouritism can creep in quietly. A manager trusts one person more. Gives them better shifts. Turns a blind eye to their underperformance.
Unlock Performance: Clear Direction + Motivation = Big Output
Want to get more from your team? You don’t need a fancy system—just two ingredients: clear direction and strong motivation. Most underperformance isn’t due to laziness. It’s usually because your team either doesn’t know exactly what’s expected of them, or they don’t care enough to push themselves. And whose job is it to fix both
What Your Wholesale Website Should Be Tracking (But Probably Isn’t)
If you’re not measuring your site’s performance, you’re guessing. And guessing doesn’t grow revenue.
Why You Should Measure Putaway Time, Not Just Pick Time
Everyone tracks pick time. It’s the obvious one. Orders out the door = money coming in. But if you’re not tracking putaway time, you’re only seeing half the picture.
Why Your Best People Deserve the Most Feedback
When someone’s doing a great job, it’s tempting to leave them alone. They don’t need chasing, they don’t cause problems—and you’ve got fires to put out elsewhere.
Train Them How You Want Them to Think
It’s easy to train someone how to complete a task. But if you want a high-performing team, you need to go further. You need to train them how to think.
The Damage Caused by Silent Frustration
Not all team issues come from shouting matches or visible conflict. In fact, the most dangerous problems are the ones no one talks about—the silent frustration that builds up over time.
The Hidden Problem of “Invisible” Overworked Employees
Most managers can spot an underperformer. But the real risk to your team isn’t always the ones doing too little—it’s the ones doing too much, quietly.
The Power of Reverse Engineering Your Business Goals
Most business goals sound great on paper—“Grow revenue by 20%” or “Improve customer retention.” But they often fall flat because there’s no clear path to get there. That’s where reverse engineering comes in.
How to Keep Customers Coming Back Without Slashing Prices
Discounts might drive a first order, but they rarely build loyalty. In wholesale, repeat business is where the real profit lies. And if your only lever is cutting prices, you’re in trouble.
Your Website Is Your Digital Storefront—Make It Count
Your website is the front door to your wholesale business. It’s where buyers discover your brand, browse your products, and decide whether to place that first order.
Avoiding Phishing Attacks: Train Your Staff to Spot Red Flags
Your IT systems are only as strong as your weakest link—and in most wholesale businesses, that link is human. One wrong click on a fake email and your entire system could be compromised.
How to Help Your Goods In Team
The goods in process is often underestimated. Receiving deliveries, checking them off, and putting stock away sounds simple—but in reality, it’s one of the most stressful and space-sensitive tasks in the warehouse.
Send More Emails
Still sending two or three generic emails a month to your entire customer base? That’s not enough—and it’s not smart targeting either.
Show Your Faces
People don’t build connections with logos—they build them with people. Yet so many wholesale businesses hide behind stock banners and supplier graphics, showing nothing of who they actually are.
Create a Strong and Instant Bond with Your New Customer
That first order isn’t just a transaction—it’s the start of a relationship. And if you want that relationship to last, you need to nail the onboarding experience.
All Customers Are Not Equal
You should treat every customer with respect—that’s just basic professionalism. But treating them all equally? That’s a mistake. Not all customers bring the same value to your business. Some are high-volume, margin-friendly, collaborative partners. Others drain your time, haggle on price, and deliver next to nothing in return. Here’s the reality: ✔ Your key accounts
Fire the Poor Performers
“Nobody ever leaves” is something some business owners say with pride. But here’s the truth—that’s not always a good thing.
7 Signs Your Business Lacks Direction
When a business lacks clear direction, it doesn’t collapse overnight—it slowly drifts. Performance drops, people disengage, and progress grinds to a halt. Sound familiar?
Aligning Your Strategy & Tactics
In simple terms, strategy is the what, and tactics are the how. You set a destination, and then you decide how you’ll get there.
What Is Operational Excellence?
Operational Excellence isn’t just about being efficient—it’s about being strategically efficient.
Give Your Team Secure Remote Access
Are you spending a fortune on remote access tools like TeamViewer? Or worse—are your sales reps out on the road with no access to your internal ERP system?
Where Is Your Data?
Before you can build a dashboard, you need to know where your data actually lives—and for many wholesale businesses, that’s not always clear.
The One-Page Plan to Keep Your Business Focused
If your business strategy lives in your head—or worse, in a 40-page document no one reads—you’re not alone. But without a clear, visible, and simple plan, your team is likely pulling in different directions. That’s where the one-page plan comes in. It distils your entire business focus into something you and your team can refer
Why Your Wholesale Business Needs a 3-Year Plan
Most wholesale businesses run month-to-month, reacting to what’s in front of them. But if you want consistent, sustainable growth, you need a clear long-term direction—and that starts with a 3-year plan.
The Silent Cost of Inventory Sitting Too Long
Stock sitting in your warehouse might look harmless—but it’s quietly draining your cash flow, space, and operational efficiency.
Why Every Warehouse Needs a ‘Golden Zone’ for Top SKUs
Not all stock is equal. Some products fly off the shelves daily, while others collect dust for weeks. The biggest mistake warehouses make? Treating all stock the same.
The Best Layout for a Fast Warehouse Pick Route
If pickers are constantly doubling back, walking long distances for fast-moving items, or searching for products, your warehouse is losing time on every single order.
How Much Is Your Wholesale Business REALLY Worth?
Most wholesale business owners focus on revenue, but buyers care about profit, efficiency, and risk.
A Simple Exercise to Set Employee KPIs Today
If you want a high-performing team, you need measurable performance indicators. Here’s a quick exercise to get started.
Your Customers Are Judging You Right Now
When a current or potential customer lands on your website or social media, what do they see?
5 Quick Steps to Secure Your Business
Cybersecurity isn’t just an IT issue—it’s a business survival issue. Hackers are relentless, scanning millions of IPs every second, looking for vulnerabilities.
Reduce Those Footsteps
In a busy warehouse, every extra step a picker takes is wasted time and energy. Over a shift, over a week, over a year—these small inefficiencies add up. The goal? Reduce walking distance.
Stop Solving Everyone’s Problems—Start Coaching Instead
It’s tempting to step in and fix everything, especially when you know the answer. But if you always solve problems, you’ll become the go-to firefighter
People Need Purpose—Give Every Employee One
Every employee should know how their work contributes to the bigger picture. Without a sense of purpose, tasks become just another to-do list.
Make Progress a Daily Habit
Most businesses set monthly targets and assume progress will follow. But what happens in between?
Align Your Workforce with Workload
Many wholesale businesses stick to a fixed schedule—same hours, same staff, every day of the week. But is that really the smartest way to operate?
The Power of a Suggestion Box
The best businesses listen. The best teams know their input matters. Give them an easy way to share ideas—and see what happens.
Reverse Your Pick Route to Save Effort and Improve Speed
Most wholesalers set up their pick routes to start with the top sellers — thinking it saves time. But here’s the reality: your pickers are walking the route no matter what. The question is: Are they walking smart?
Relying on One Big Customer? That’s Not a Business—That’s a Gamble
It’s easy to get comfortable when you have a big customer placing huge orders. But if one account makes up 20%, 30%, or more of your revenue, you don’t have a business—you have a dependency.
Does Your Wholesale Business Have a Clear Mission and Goal?
Your company should have a clear mission—one that’s visible, communicated, and understood by both your team and your customers.
The Multi-Buy Margin Killer: Don’t Let Your Supplier Do This
Suppliers love to push multi-buy promotions—“Buy 3, Get 1 FREE!”—as a way to boost sales. But who’s really winning here?
Your Competitors Aren’t Just Other Wholesalers
As a wholesaler, we love to compare ourselves to… other wholesalers. But your customers? They’re comparing you to…
Why Hiring For Culture Fit Can Be a Mistake.
Hiring for culture fit sounds like a great idea—until it turns into an excuse to build an echo chamber. Too many businesses fall into the trap of looking for people who “fit in” rather than those who bring something new to the table.
🔒 Ready to grow your wholesale business?
Join Optialign to access courses, playbooks, resources, and 1-on-1 support.
- 📩 1-on-1 Email Consultations for direct feedback.
- 📚 Mini-Courses to help you execute with clarity.
- 🧠 Playbooks with step-by-step frameworks and execution guides.
- 🛠️ Templates, Posters & Checklists in the Resources library.
- 🎁 No commitment. Cancel anytime.