All Customers Are Not Equal

You should treat every customer with respect—that’s just basic professionalism. But treating them all equally? That’s a mistake.

Not all customers bring the same value to your business. Some are high-volume, margin-friendly, collaborative partners. Others drain your time, haggle on price, and deliver next to nothing in return.

Here’s the reality:

✔ Your key accounts should receive more of your time and attention. They deserve proactive communication, tailored support, and a relationship that’s hard to walk away from. You’re not just supplying them—you’re helping them grow.

✔ Your high-hassle, low-margin customers? Limit the back-and-forth. Automate wherever possible. Set clear boundaries. These accounts often cost more in admin than they contribute in profit.

Your team probably already knows who these customers are. If you asked them which accounts cause the most stress, you’d have a shortlist in under five minutes.

It’s not about playing favourites—it’s about running a focused, efficient business. Prioritise your effort based on the value customers bring, and you’ll free up time and energy to serve your best clients even better.

📌 Respect everyone. But invest in the ones who grow with you.