Create a Strong and Instant Bond with Your New Customer

That first order isn’t just a transaction—it’s the start of a relationship. And if you want that relationship to last, you need to nail the onboarding experience.

When a new customer places their first order, make it smooth, positive, and helpful at all costs. Why? Because customers who have a great first experience are far more likely to order again—and more often.

Here’s how to create a great first impression:

✔ Say thank you – A simple, personal message goes a long way. Don’t leave them wondering if they matter.

✔ Offer guidance – Let them know what’s working well for other similar businesses. Help them avoid mistakes and find the bestsellers faster.

✔ Make reordering easy – Send a quick “how to” on navigating your website, finding past orders, and setting up recurring purchases.

✔ Check in – A quick follow-up a few days after delivery shows that you care about the experience—not just the sale.

Your goal is to create an instant bond, making them feel they’ve made the right decision.

📌 If you only optimise one part of your sales process—make it the first order.