Show Your Faces
- 21 March 2025
- Posted by: Rob
- Categories: Brand & Marketing Strategy, Quick Thoughts

People don’t build connections with logos—they build them with people. Yet so many wholesale businesses hide behind stock banners and supplier graphics, showing nothing of who they actually are.
Stop doing that.
Start showing your team. Post behind-the-scenes photos, introduce the people behind the phone calls, the purchase orders, and the packed boxes. Put your team’s faces on your website and across your social channels.
Why it works:
✔ It builds trust – Customers and suppliers are more likely to stick around when they feel a personal connection.
✔ It makes you memorable – You’re no longer just another wholesaler—you’re the one with the great team they feel they know.
✔ It boosts engagement – People react better to real people than to graphics and product shots.
Here’s what to show:
– Your customer service team on the phones
– Your packers getting orders out
– Your buyers placing POs
– Your team events, birthdays, milestones, and celebrations
📌 Show them who you are. Show your faces. Humanise your brand—and people will remember you.