Why Your Best People Deserve the Most Feedback

When someone’s doing a great job, it’s tempting to leave them alone. They don’t need chasing, they don’t cause problems—and you’ve got fires to put out elsewhere.

But here’s the truth: your best people need feedback just as much as everyone else.

Top performers want to improve. They want to know their work is noticed. And most importantly—they want to feel like they’re growing. If you’re not giving them that, they’ll eventually start looking somewhere else that does.

Here’s what regular feedback does for your top performers:
✔ Keeps them engaged and motivated
✔ Helps them sharpen their skills and take on more
✔ Makes them feel seen, valued, and appreciated
✔ Reinforces what “great” looks like for others to follow

Don’t fall into the trap of giving all your time to underperformers. Your best people are the ones holding everything together. Give them your attention while they’re still thriving—not when they hand in their notice.

📌 Feedback isn’t just a fix for problems—it’s fuel for performance. Especially at the top.