Aligning Your Strategy & Tactics

In simple terms, strategy is the what, and tactics are the how. You set a destination, and then you decide how you’ll get there. But too often, wholesale businesses set strategic goals—and then carry on with the same old habits.

If your daily activity doesn’t align with your long-term goals, you won’t get the results you want.

Everyone in your business should:
✔ Know your strategic goals—what the company is aiming to achieve
✔ Understand the tactics being used to reach those goals
✔ Have clear, measurable responsibilities tied to that strategy

Here’s where most businesses fall down: they set goals, but they don’t track whether their daily actions support them. You can’t hit a target no one can see.

You need to define the metrics that matter, and track them consistently. Why?
Because how you measure your people is how they behave.

If you only measure output, they’ll focus on speed. If you measure accuracy, they’ll slow down to get things right. The best-performing businesses strike the right balance—clear strategy, aligned tactics, and the right KPIs to reinforce it all.

📌 Align your efforts today with the goals you want to achieve tomorrow.