Fire the Poor Performers

“Nobody ever leaves” is something some business owners say with pride. But here’s the truth—that’s not always a good thing.

Yes, loyalty matters. Yes, having long-serving staff can be a strength. But if people aren’t growing alongside your business, they’re holding it back.

Most wholesale teams already know who the underperformers are. So do you. But it’s easier to avoid the uncomfortable conversation than to deal with it.

Here’s what happens when you don’t take action:
✔ Morale drops – Your team gets frustrated seeing others underperform with no consequences.
✔ Performance plateaus – Your standards drop because no one’s raising the bar.
✔ Resentment builds – Good people start to wonder why they bother.

You should always offer support first. Training, feedback, check-ins, clear expectations. But if that’s been done—and nothing changes—then keeping them on is damaging your culture.

Firing poor performers isn’t about being ruthless. It’s about protecting your team, your standards, and your future. Your best people want to work in a high-performing environment—and they’re watching how you handle those who don’t meet the mark.

📌 Reward the right behaviour. Remove what’s holding you back.