What Your Wholesale Website Should Be Tracking (But Probably Isn’t)

Most wholesale businesses set up a website… and then forget to track what’s actually happening on it.

If your site is meant to support customers, drive orders, or convert leads—you need to know if it’s doing its job.

Here’s what every wholesale website should be tracking:

✔ Login frequency
How often are your customers logging in? Who’s gone quiet? If activity drops off, your orders will follow.

✔ Search terms used
What are customers looking for on your site? If they keep searching for something you don’t stock, that’s a clue.

✔ Basket abandonment rate
Are people adding products but not checking out? You might have issues with pricing, minimum order value, or delivery options.

✔ Page load speed
Slow = lost orders. Wholesale buyers are busy—they won’t wait for clunky pages to load.

✔ Top exit pages
Which pages are causing people to leave? If it’s your basket or login page, something’s broken.

You don’t need fancy tools—Google Analytics and Hotjar are more than enough to get started.

📌 If you’re not measuring your site’s performance, you’re guessing. And guessing doesn’t grow revenue.