Your Competitors Aren’t Just Other Wholesalers

As a wholesaler, we love to compare ourselves to… other wholesalers. But your customers? They’re comparing you to Amazon. To next-day delivery. To frictionless ordering and instant tracking.

Independent businesses don’t care that your lead time is ‘industry standard’ or that your ordering system is ‘good enough.’ They care about speed, reliability, and ease of use.

If your checkout process is clunky, your delivery dates are vague, or your stock levels aren’t transparent, you’re already losing. Because somewhere out there, your customer is thinking: “I wish ordering from them was as easy as Amazon.”

So ask yourself: What’s the one thing making it harder than it should be to do business with you? Fix that—before your customer finds someone else who already has.